Lucy Choi, niece of legendary shoe designer Jimmy Choo, has partnered with Philips Beauty UK and the brand's Philips Lumea hair removal product to launch a competition to win one of 30 pairs of limited edition shoes, designed by Choi.

The collaboration follows a survey which revealed that 'silky smooth legs and a pair of high heels' are among the small things that can make the biggest difference to women's confidence. The Lumea Heels have been launched by Denise Van Outen, who commented 'I often try to juggle too much and as a consequence, beauty maintenance can occasionally slip off my list. Having silky smooth legs, even if they are covered up, does give me a sense of control and confidence'.